New An Opinat service

Your customer experience department. Without hiring anyone.

We handle everything: we design, measure and analyze your customer experience, and every month we tell you what to improve. You set the course.

Let’s talk →See how it works
One monthly feeNo licences or separate implementationUp and running in about 8 weeks

Not ready yet? Take the 30-second test

app.opinat.com/dashboard

Experience overview

September 2026 · All locations
All locations ▾Last 12 months ▾All channels ▾
NPS+46▲ +3 vs August
Responses12,480▲ 8.2%
Promoters58%▲ 2 pts
Open detractors143 urgent
NPS trend 12 months
20304050+46ONDJFMAMJJAS
NPS by location September
North Center+52
Central Clinic+43
East Office+38
Online+44
South Center+18
PromotersPassivesDetractors
Latest responses ● live
9:41●●● 5G
All campaigns
September 2026
+46NPS
58%Promoters
30%Passives
12%Detractors
10
“I’ll definitely be back, thanks”Central Clinic · now
3
“I waited 40 minutes”South Center · 2 min
8
“All good”East Office · 6 min
360
Your Opinat360 teamHas alerted the manager at South Center

Illustrative interface · sample data

What is Opinat360

A dedicated CX consultantA named Opinat expert
+
The Opinat platformOmnichannel, cloud and AI-powered
+
A monthly rhythmReports, meeting and actions
=
Opinat360Your CX department, without hiring one
+35Msurveys managed every year
+25countries with active projects
+50languages available
The problem

Measuring is easy. Managing isn’t.

In most mid-sized companies, nobody has customer experience as their main job. It ends up with Quality or Marketing, who already have theirs. Responses come in, but they get lost before they turn into decisions.

LeadershipQualityMarketingOperationsCustomer serviceCustomer experience? Nobody

Where the value leaks

SentSurveys go out on their own.
ReadNow and then, when there’s time.
Acted onWithout an owner, hardly ever.
Opinat360 · How it works

Four phases your Opinat360 team repeats every month.

See the full service →
01

Design

Customer journey, touchpoints, surveys and channels.

02

Listen

We launch every channel and manage detractors.

03

Analyze

Reports by location, comparisons and findings.

04

Activate

Leadership meeting and improvement levers we keep an eye on.

Companies that already trust Opinat

Hospitals, funeral providers, insurers and major brands already listen to their customers with Opinat.

“Implementing this platform has allowed us to launch surveys centrally across all our centers and, above all, to listen more closely to our patients’ opinions.”
Carol RodríguezPatient Experience Director · Dexeus Mujer
“Thanks to customized dashboards and territorial heat maps, we instantly see what’s happening at each location.”
Iulia RautaOperations Manager · Click Rent
“Being able to listen to families is something we value; it helps us chart the course of this support and excellence.”
Laia HerreraMarketing Director · Áltima Serveis Funeraris

Testimonials from Opinat platform clients, published on opinat.com (translated from Spanish).

Opinat360 · Technology

Your team works on the Opinat platform.

See the technology →

Sentiment AI

Emotion, tags and alerts on every comment.

Close the Loop

No detractor left unanswered, with real-time alerts.

Omnichannel

Email, SMS, WhatsApp, phone, QR, web and tablet, in 50+ languages.

30-second test

How would your customers rate the way you manage their experience?

Before you outsource your customer experience, see where you stand. Five questions, the same 0–10 scale your customers use with you. Your result appears instantly.

Add a CX department. Without hiring anyone.

Tell us about your situation and we’ll prepare a proposal with your monthly fee.

Let’s talk →

Home / The service

Everything your Opinat360 team does.

A 360 service to measure and manage customer experience: Opinat designs, runs, analyzes and activates. You don’t have to worry about a thing; you just decide what to improve.

Let’s talkSee how pricing works
01

Design

Customer journey, touchpoints, surveys and channels.

02

Listen

We launch and maintain every channel. We manage detractors.

03

Analyze

Reports by location, comparisons and findings.

04

Activate

Monthly meeting and improvement levers we keep an eye on.

What you do
  • Approve the design
  • One meeting a month
  • Decide what to improve

Everything else is handled by your Opinat360 team.

What’s included

Each phase, with concrete deliverables.

01

Design

We get to know your business and define what to measure, where and how.

Customer journeyTouchpoints to measure, delivered as a visual map.
SurveysQuestions, logic and scales for every moment.
ChannelsEmail, SMS, WhatsApp, phone, QR or tablet, depending on the case.
IntegrationInterface with your tech team: CRM, ERP or HIS.
02

Listen

We switch the listening on and keep it alive.

LaunchAll touchpoints up and running, and maintained.
DetractorsHandled with the Close the Loop protocol.
Urgent alertsReal-time notice to the manager, if you switch it on.
Support channelSomeone at Opinat who knows your account.
03

Analyze

We turn responses into information people understand.

Real-time backofficeResults for each user according to their role.
AI sentiment analysisEmotions and topics in every comment, as they come in.
Monthly PDF reportsBy location, campaign or service.
Findings reportWhat changed, why, and what we recommend.
04

Activate

What turns NPS into decisions.

Monthly meetingWith your leadership team: results, insights and actions.
Improvement leversDefined with you and monitored by Opinat.
Ongoing trainingWebinars as staff rotate.
BenchmarkIn healthcare and funeral services.
The star deliverable

Every month, your findings report.

  • Your consultant reads the responses and comments for you.
  • They deliver what matters: what changed and why.
  • They propose concrete actions to improve.
  • They present it to your leadership and measure whether the actions work.
I want to see one with my data
Findings report · September 2026

What your customers told you this month

Prepared by your Opinat360 team · 12,480 responses
+46
▲ +3 vs August
Key findings
↑Staff friendliness is up 6 points after July’s training.
↓South Center accounts for 41% of waiting-time complaints.
=Information about delays remains the topic with the most detractors.
Proposed actions for leadership
Welcome training for South CenterDone
Automatic SMS if delay exceeds 15 minOctober
Review afternoon schedule at South CenterOctober

Illustrative example

The rhythm

A month with your CX department.

Day 1Month close
PDF reportsBy location and campaign
FindingsWhat changed and why
Leadership meetingConcrete actions
TrainingTeam webinar
Every day: backoffice, AI analysis and detractor managementReal-time urgent alerts
Real time

What’s happening

Backoffice, AI sentiment analysis and urgent detractor alerts.

Every month, in writing

Why it’s happening

Reports by location or campaign, comparisons with previous months and a findings report.

Every month, in person

What to do

Meeting with your leadership team, proposed actions and follow-up of their impact on NPS.

Who does what

Who does what.

ActivityYour Opinat360 teamYour company
Customer journey and touchpointsDesigns and documentsApproves
Surveys and channelsDesigns and maintainsSigns off
Technical integrationDefines the interfaceConnects the data
Day-to-day operationRuns every touchpoint—
Detractors and alertsManages and escalatesReceives urgent cases
Reports and findingsPrepares them monthlyShares them with the team
Monthly meetingPresents results and actionsDecides what to improve
The alternative

Build a CX department, or have one from month one.

Hire or do it in-house

  • ×
    PeopleHours taken from Quality or Marketing
  • ×
    MethodLearned on the fly
  • ×
    DetractorsReviewed when there’s time
  • ×
    ImprovementsAgreed, but their effect isn’t measured

Opinat360

  • ✓
    PeopleThe Opinat team, no hiring
  • ✓
    MethodNPS and customer experience specialists
  • ✓
    DetractorsManaged, with alerts when urgent
  • ✓
    ImprovementsMonitored month by month

Add a CX department. Without hiring anyone.

Tell us about your situation and we’ll prepare a proposal with your monthly fee.

Let’s talk →

Home / Technology

The platform that your team works on.

Opinat360 runs Opinat’s technology for you: 100% cloud, nothing to install, omnichannel and AI-powered. The same technology our clients already use.

Artificial intelligence

Sentiment analysis on every comment

Emotion, topics, alerts and automatic improvement suggestions. Calculates Net Emotional Value.

app.opinat.com/comments

Comments · AI analysis Opinat AI

4South Center · Appointment · 12 min ago

“The doctor was very kind and answered all my questions, but I waited almost an hour and nobody told us about the delay.”

FrustrationWaiting timeInformationStaff friendliness
AI suggestion: send an SMS for delays over 15 minutes at South Center.
10Central Clinic · Discharge · 40 min ago

“An exceptional team, I felt supported the whole time.”

GratitudeStaff friendliness
Topics this month
Friendliness
Waiting time
Information
Facilities
Price
+38
Net Emotional Value
Omnichannel

We reach every customer on their channel

Email, SMS, WhatsApp, phone, QR, web and tablet, in more than 50 languages.

Close the Loop

No detractor left unanswered

app.opinat.com/close-the-loop

Close the Loop

September ▾
New 3
2Marta G.

“Nobody called me back” · East Office

UrgentLR
4Jordi P.

“Invoice with errors” · South Center

20 h leftAM
In progress 5
3Ana R.

“I waited 40 minutes” · South Center

Call todaySC
6Luis M.

“Not enough information” · Online

30 h leftSC
Resolved 41
5Pilar V.

“Problem with my appointment” · Central Clinic

Resolved in 3 hAM
1Carlos T.

“Unfriendly treatment” · North Center

Resolved in 5 hLR
Average response time4.2 h
Detractors handled93%
Won back as promoters27%
Monthly report

Findings and actions, every month

Findings report · September 2026

What your customers told you this month

Prepared by your Opinat360 team · 12,480 responses
+46
▲ +3 vs August
Key findings
↑Staff friendliness is up 6 points after July’s training.
↓South Center accounts for 41% of waiting-time complaints.
=Information about delays remains the topic with the most detractors.
Proposed actions for leadership
Welcome training for South CenterDone
Automatic SMS if delay exceeds 15 minOctober
Review afternoon schedule at South CenterOctober
App NPSense

Your NPS in your pocket

9:41●●● 5G
All campaigns
September 2026
+46NPS
58%Promoters
30%Passives
12%Detractors
10
“I’ll definitely be back, thanks”Central Clinic · now
3
“I waited 40 minutes”South Center · 2 min
8
“All good”East Office · 6 min
New · AI CallBot

Phone surveys that hold a conversation

Calls, converses, transcribes and analyzes. All integrated into your dashboards.

app.opinat.com/callbot
Opinat CallBot · Post-service survey● Call in progress
01:24

On a scale of 0 to 10, how likely are you to recommend our service to a friend or family member?

A nine. The service was very good, although the delivery was a little late.

Thank you. What could we improve to make it a 10?

Score9Promoter
SentimentPositive
Detected topicDelivery times

Illustrative interfaces of the Opinat platform, with sample data.

Omnichannel technology

Every voice in one place.

EmailCustomizable with your brand
SMS and WhatsAppShort message with a link
Phone callCall center or AI CallBot
QROn receipts, tables or rooms
Web and appPop-up or link
TabletAt the physical location
Fully connected

Compatible with the systems you already use.

We integrate via API, webhooks or SFTP with your CRM, ERP or HIS and with your Business Intelligence tools, so surveys go out on their own at exactly the right moment.

APIWebhooksSFTPSalesforceHubSpotERPHISPower BITableau
app.opinat.com/dashboard

Experience overview

September 2026 · All locations
All locations ▾Last 12 months ▾All channels ▾
NPS+46▲ +3 vs August
Responses12,480▲ 8.2%
Promoters58%▲ 2 pts
Open detractors143 urgent
NPS trend 12 months
20304050+46ONDJFMAMJJAS
NPS by location September
North Center+52
Central Clinic+43
East Office+38
Online+44
South Center+18
PromotersPassivesDetractors
Latest responses ● live
10

“Excellent service at reception”Central Clinic · now

3

“I waited 40 minutes with no information”South Center · 2 min ago

8

“All fine, a bit of a wait”East Office · 5 min ago

Illustrative interface · sample data

Security

GDPR compliant and ISO 27001 certified.

100% cloud

Nothing to install on your servers or computers.

Multi-location

One platform for all your locations and brands.

Reliable delivery

Infrastructure optimized for high volumes.

Add a CX department. Without hiring anyone.

Tell us about your situation and we’ll prepare a proposal with your monthly fee.

Let’s talk →

Home / Industries

A team that knows your industry.

Every industry has its moments of truth. Your Opinat360 team arrives with the journey already mapped out and, in healthcare and funeral services, with its own benchmark.

Don’t see your industry?

Opinat works in more than 25 countries and with all kinds of companies. Tell us about your situation.

Talk to a specialist →

Industry benchmark

In healthcare and funeral services you compare your NPS with your industry’s, not just with yourself.

Journey ready to go

We start from the typical touchpoints of your industry and adapt them to your reality during design.

Add a CX department. Without hiring anyone.

Tell us about your situation and we’ll prepare a proposal with your monthly fee.

Let’s talk →

Home / Pricing

One single monthly fee. Everything included.

No per-user licenses and no separate implementation project. The fee depends on what you need to measure; only phone, SMS or WhatsApp usage varies.

Essential

TailoredTo start listening properly
  • Up to 3 touchpoints
  • 1 overall monthly report
  • Real-time Opinat backoffice
  • Detractor management
  • Monthly leadership meeting
Request a proposal
Most popular

Professional

TailoredFor multi-location companies
  • Up to 8 touchpoints
  • Reports by location or campaign
  • Everything in Essential
  • Real-time urgent alerts
  • AI sentiment analysis
  • Training webinars
Request a proposal

Complete

TailoredFor large groups and networks
  • Touchpoints per project
  • Custom reports
  • Everything in Professional
  • Industry benchmark
  • Additional meetings included
Request a proposal
Phone surveysPer completed survey
SMS and WhatsAppPer message sent
Additional meetingsBeyond the included monthly one

We take care of all of this. You save time and money, without building a team of your own.

Configurator

Which plan fits you?

How many locations or service points do you have?
6
Which moments do you want to measure?
Which channels?
What do you need to receive?

Add a CX department. Without hiring anyone.

Tell us about your situation and we’ll prepare a proposal with your monthly fee.

Let’s talk →

Home / FAQ

What people usually ask us.

What does it mean for Opinat to be my CX department?

It means you have an Opinat consultant dedicated to your customer experience: they design and run the surveys, watch the results, alert you to anything urgent, and every month propose what to improve. You keep control and make the decisions.

How much does it cost?

A monthly fee that depends on the number of touchpoints and reports. Phone surveys are charged per completed survey, and SMS or WhatsApp per message. Once you tell us about your situation, we’ll give you the figure.

How much time do I need to put in?

Approving the design at the start, having your tech team connect the contact data, and one meeting a month with leadership. Opinat does the rest.

I already use Opinat. What changes?

You go from having the tool to having the full service: someone at Opinat runs your surveys, analyzes the results and meets your leadership every month.

Do I need to change my systems?

No. The Opinat platform is 100% cloud and integrates with your CRM, ERP or HIS to send surveys automatically.

What happens with detractors?

We handle them with a Close the Loop process and, if you switch it on, we alert you in real time to urgent cases.

What kind of company is it for?

Companies with several locations or service lines that don’t have someone dedicated to customer experience. We have our own benchmark in healthcare and funeral services.

Is there a minimum term?

We propose an initial commitment to cover the design work on the customer journey and surveys. We detail it in the proposal.

How long until it’s up and running?

The indicative timeline is about eight weeks from kick-off: design, integration and launch. The first leadership meeting with data usually comes in month three.

Add a CX department. Without hiring anyone.

Tell us about your situation and we’ll prepare a proposal with your monthly fee.

Let’s talk →

Home / Contact

Let’s talk about your customer experience.

Tell us how you measure today and what you want to achieve. We’ll reply within one business day with next steps.

  1. 1

    You tell us about your situation

    How you measure today, how many locations you have and what you want to achieve.

  2. 2

    A tailored proposal

    Touchpoints, channels, reports and your monthly fee.

  3. 3

    Up and running in about 8 weeks

    Design, integration and launch. First leadership meeting with data in month 3.

Phone+34 930 368 110
Emailinfo@opinat.com

Write to us

We reply within one business day.

Controller: OPEXLEAN, S.L. · Purpose: handle your request · Legal basis: consent · Rights: access, rectification, erasure, objection, restriction and portability as described in the privacy policy.

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